To prepare for the new Trans-Pacific Partnership, North American automotive executives should start thinking about how to approach and analyze the TPP rules of origin issues in the context of other competitive issues currently on their plate.
There has been no let-up in the push for a final Trans-Pacific Partnership since the accord was signed by the 12-member countries on October 5, 2015 and the text released on November 5, 2015. This is especially true in the U.S., where U.S. Trade Representative Michael Froman said in a speech recently in Washington, DC that the agreement will be the template for future global trade pacts.
Froman went on to say that the TPP is having a “magnetic” effect on countries outside the TPP block who want “in” on the agreement, as they realize the TPP has set the “rules of the road” for years to come.
The Underlying Environment – Existing and Prospective Cost Challenges
North American automotive parts producers have been facing new costs pressures due to more stringent fuel-economy standards that these components and systems have been designed to meet. Other cost increases are due to increases in the costs of regional inputs such as steel, rubber, petroleum, and plastic prices and more expensive labor. Presumably these materials costs will keep rising, leading to similar increases in component costs. In addition, recent events will likely lead to more federal regulations requiring certain safety features, which will add to these costs. It’s important to look at the TPP automotive rules and how they can be used by AIAG members and the industry to help make critical cost decisions in the months ahead.
Rather than increasing the price of automotive components, North American parts suppliers will likely be seeking solutions to reduce the costs of these components. This could include looking for cheaper imported materials and components. Lower costs of these imports, however, must be balanced against global sourcing costs, such as transportation and logistics costs, tariffs, and currency fluctuations, and other variables.
These trends underlie the importance for automotive suppliers to conduct reviews of the economic, competitive, regulatory, and technological factors affecting input costs and the prices of automotive components and systems. This review should include the identification and assessment of the risks and opportunities for each strategic option and priority. Included in this analysis, automotive suppliers should be assessing their current utilization of NAFTA and how this might be affected, undermined, or enhanced by TPP.
Potential Risks and Opportunities Presented by the TPP Origin Rules
For NAFTA automotive parts suppliers, TPP will present particular risks in the potential increase in competition as similar parts sourced from producers located outside of North America could be eligible for preferential duty treatment for which these parts currently do not benefit under the NAFTA. At the same time, NAFTA automotive suppliers should benefit from duty free access to additional markets in the Pacific Rim, which could be in the form of increased exports to or investment in these countries. What will drive these decisions is the push/pull of achieving the lowest possible costs irrespective of benefits conferred by the TPP and ensuring that the TPP content requirements are satisfied so that parts produced can be exported to any TPP country, without the imposition of tariffs or related fees.
However, as the NAFTA automotive origin rules proved, the issue is more than the regional content value, but the detailed rules governing how the origin is counted. Moreover, individual North American automotive parts producers face varying risks and will pursue their own unique opportunities according to their respective risk appetite and strategic objectives, based in part on the TPP origin rules.
How Origin is Counted
The TPP rules of origin, like other free trade agreements, will determine how much of an automotive part must be made within a TPP country to receive preferential tariff treatment under the agreement. Here are a few issues to note and monitor:
What Automotive Companies Can Do Now
Despite some uncertainties, automotive parts companies can start planning now to address possible scenarios, which present specific risks and opportunities.
How the TPP automotive rules will affect the North American automotive parts industry will vary from company to company. For larger automotive parts companies located in North America, the TPP presents significant market expansion opportunities both within and outside of the NAFTA countries, although a watchful eye should be kept on the competition with respect to its current business in North America.
Small- and medium-sized automotive parts companies that primarily source from the NAFTA countries are likely not to face severe origin challenges. At the same time, these companies may face pressure to find cheaper inputs from other TPP countries as well as non-TPP countries to counter competition from non-NAFTA automotive parts producers located in other TPP countries.
Birgit Matthiesen is director Canada-U.S. Cross Border Business Affairs, and David Hamill is partner and co-chair, Canada-U.S. Cross Border Business Affairs, for Arent Fox LLP. At the November 17, 2015 AIAG Customs Town Hall in Livonia, Michigan, Matthiesen and Hamill provided the audience with observations of the Trans-Pacific Partnership (TPP) Agreement and its consequences for the automotive industry — in North America and beyond. They have been closely monitoring developments during the TPP negotiation process and have published a number of alerts such article, which was published just days before the official release of the TPP text. Its contents are offered here for AIAG readers as it gives an early insight into how the TPP may change the global trading rules for their companies as well as for the broader industry.
The AIAG leadership team will continue to provide members with updates and analysis of the TPP. To that end, Arent Fox LLP will provide AIAG members with timely observations as the TPP undergoes the official ratification process by the U.S. Congress and eventual implementation and rulemaking.