As the Americas Regional Lead for Quality and Warranty with the Bosch BBM Sales Organization, Todd Peterson — the newest member of AIAG’s Quality Steering Committee (QSC) — brings three decades of automotive experience and a supplier-specific perspective to industry challenges and collaborative customer solutions.
From finalizing warranty terms and conditions with OEM quality teams to deploying Customer Specific Requirements through the
Bosch Quality Operating System, Todd’s role consistently requires direct engagement with both OEM customers and internal groups, further strengthening his well-rounded view of warranty management and the broader quality landscape.
Throughout his career, Todd has also relied on AIAG’s Quality Core Tools and Continuous Quality Improvement (CQI) manuals to build knowledge and tackle complex challenges across the supply chain — and now looks forward to contributing more directly to ongoing industry initiatives as he takes this next step with the AIAG QSC.
Ready to hear from Todd himself? Check out the following Q&A to learn more!
Why do you think it’s important to come together at AIAG and participate in events or volunteer for other activities?
Coming together at AIAG is important because it creates a collaborative environment where industry professionals can share knowledge, experiences, and best practices. Our industry is rapidly changing and complex, and hearing from others helps to navigate those uncertainties. AIAG gatherings provide a unique platform to connect with peers, align on the latest topic, and stay ahead of emerging trends and standards. AIAG provides a forum to collectively address common challenges, drive standardization, and foster innovation that benefits the entire quality operating system. Participating in events and volunteering provides a means to build meaningful professional relationships, stay up to date on industry trends, and contribute to shaping the future of mobility. Finally, volunteering provides first-hand opportunities to advocate for important issues, while giving back to the community that supports your work.
How do you keep up on what’s new in the automotive industry?
I stay current in the automotive industry by engaging with a variety of trusted sources. I follow industry publications like Automotive News, SAE International, and McKinsey’s mobility insights. I also attend webinars and conferences like those hosted by AIAG and other key industry organizations. Networking with peers and participating in working groups helps me gain firsthand insights into emerging trends, regulatory changes, and technological advancements. Additionally, I sometimes listen to digital platforms like industry podcasts to stay informed. Finally, I frequently find myself asking friends and family about their thoughts regarding the future of mobility. Often, they provide a much different perspective than those of us in the day-to-day automotive mindset. Blending these information streams together helps me keep up with this fast-paced industry.
What current or emerging automotive trends do you think are most urgent to prepare for?
Accurately assessing the transition to electric vehicles is critical to driving the necessary changes to supply chains and manufacturing processes. In addition, autonomous driving and connected vehicle technologies require new approaches to safety, cybersecurity and data management. The regulatory environment and the topic of sustainability are also major influences. Consumers are also looking for environmentally responsible products. Most recently, the topic of trade is taking center stage. OEMs and supply partners are re-evaluating their current manufacturing footprint and evaluating new models with improved flexibility to adjust to these dynamics. New challenges include investing in innovation, cross-industry partnerships and aligning workforce skills for advanced technologies. In summary, agility and proactive strategies are essential to remain competitive and responsive to these challenges.
What advice would you offer those just starting out in automotive?
It’s an exciting, yet challenging time for those entering the automotive industry. Some of the softer skills that I dismissed early in my career are now more vital than ever. For those just starting out, my advice is to stay alert yet calm in a rapidly changing industry. So, stay curious and open-minded to ideas and trends that you would normally dismiss. In addition, show a willingness to learn new technologies and adapt to change. Where possible, try to gain exposure to various aspects of the industry, from manufacturing and supply chain to software and innovation. Such experience is often accomplished by building a strong professional network. Organizations like AIAG can help lead to mentorships, collaboration and career opportunities. In addition, volunteer for projects to develop leadership skills early on. Finally, embrace new challenges; this mindset will position you for success within this complex automotive industry.
