---
title: "Making the world go 'round: Circularity in supply chains"
description: Never before have the complexities and the crucial role of supply chains been so clear to the public.
image: https://blog.aiag.org/hubfs/BLOG/corrogated%20cardboard%20-%20blog.jpg
---

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# Making the world go 'round: Circularity in supply chains

by [Rachel Kenyon, Senior Vice President, Fibre Box Association](https://blog.aiag.org/author/rachel-kenyon-senior-vice-president-fibre-box-association) | Sep 29, 2021

![corrogated cardboard - blog](https://blog.aiag.org/hs-fs/hubfs/BLOG/corrogated%20cardboard%20-%20blog.jpg?width=500&name=corrogated%20cardboard%20-%20blog.jpg)

Never before have the complexities and the crucial role of supply chains been so clear to the public. Issues related to supply and demand of certain products have highlighted the need for greater visibility into inventories and movement through distribution. But that is not the only issue on people's minds.

We have seen an extraordinary acceleration of major shifts in the way people want to shop, and even what they want to buy:

- People have learned to expect options like contactless transactions, home delivery, online shopping, click-and-collect, and other new ways to get what they need.
- Retailers have had to figure out how to meet customers where they are, even as the ground shifts beneath their feet.
- Public interest in sustainability has increased, along with a growing focus on healthy lifestyles and social responsibility.

[Read full article here.](https://www.supplychaindive.com/spons/making-the-world-go-round-circularity-in-supply-chains/604443/)

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