It’s time to think ahead. Putting out fires every day is noble work — if you’re a firefighter. But if you’re an automotive professional trying to secure the future of your business, you’ve got to look beyond what’s demanding your attention today and plan for what’s coming up ahead.
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It was 1973. He was a Cuse college student driving a 1964 Buick convertible. And gas prices had quadrupled - to 30 cents a gallon. J. Scot Sharland, executive director of AIAG, recalls the OPEC oil embargo - and hearkens on Will Rogers - in our latest Why We Do What We Do feature.
Let's face it - pleasing your customers in the auto industry can be difficult. Regulations, quality standards, and fees stack up, making it hard to focus on your business - and easy to write off the importance of cultivating business relationships. Despite the fact that commerce is becoming more automated and less personal, trust is still a major factor in the success of your business. Your customers need to know they can rely on you - and you need to know how best to prove you deserve that confidence. Here's how:
